Crushing the hearts of millions of Apple fans who have been craving some of the big screens seen on rival handsets, Apple mainman Tim Cook has said that there’s won’t be a big screen iPhone any time soon.
Apparently oblivious to the massive sales of monster screen mobiles like the Samsung Galaxy S3, Cook insisted that the iPhone 5 has the “absolute best display in the industry.”
Getting into his stride, Cook continued:
Some customers value large screen size, others value also other factors, such as resolution, colour quality, white balance, brightness, reflectivity, screen longevity, power consumption, portability, compatibility apps, many things.
Our competitors have made some significant trade-offs in many of these areas in order to ship a larger display.
We would not ship a larger-display iPhone while these trade-offs exist.
We’re not entirely sure what these insurmountable ‘trade offs’ are, but we will say that the iPhone 5’s relatively titchy screen is starting to look somewhat out of fashion compared the luxurious big screens seen on stunning new phones like the HTC One, Lumia 920 and Samsung S4.
Still, he hasn’t completely ruled out the idea, so maybe Apple will indeed do another iPad mini -style volte-face and serve up some big screen iPhones in the not too distance future.
As for us, once you get used to a big screen, it’s just about impossible to go back to a little one, even if it is as nice as the iPhone 5’s.