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There’s no doubting that Apple has created some tremendous adverts over the years – even the hideously smug “I’m a Mac” adverts were hugely effective – but this latest batch advertising the FaceTime feature on the iPhone 4 really is scraping the barrel o’cheese.

If you can sit through these four slabs of mawkish, crass, sentimental attempts to sell you a luxury, high end product through cheap emotional manipulation you surely have a stronger stomach than us.

Click on for the worst adverts we’ve ever seen from Apple.

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We attended the Christmas Technology Press Event put on by the major UK retailer John Lewis today, and amongst the feast of insider tech information on offer was the snippet that Apple is “likely” to be selling an updated iPod Touch packing some of the features seen in the new iPhone 4.

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