Android pushes the Apple iPhone aside to become the #1 UK platform

Android pushes the Apple iPhone aside to become the #1 UK platform

Android has overtaken Apple to grab the biggest chunk of the installed base of smartphones among consumers in the UK.

Android pushes the Apple iPhone aside to become the #1 UK platform

According to Kantar Worldpanel ComTech, Google’s mobile OS has bagged a hefty 36.9% share of the smartphones in use among consumers in the UK, streets ahead of Apple’s iPhone, which managed a 28.5% share of all handsets in use.

The figures were gleaned from a four week survey in January 2012, and quizzed users in the US, UK, France, Germany, Italy, Spain and Australia.

Android pushes the Apple iPhone aside to become the #1 UK platform

Android was found to dominate sales in every country except the US, and in the UK it was discovered that just over half of the population (50.3%) now own a smartphone.

Looking at ongoing sales figures for the last month, Android handsets now grab just under half the market, Apple nearly a third, with beleaguered BlackBerry-maker RIM managing just over 15%.

The Guardian picked out some survey highlights:

• Android dominated sales in every country except the US, where Apple led.
• Android’s sales share was highest in Spain, where it had 65.8% of sales.
• Android’s sales share was lowest in France, at 42.3%.
• Symbian’s sales market share is highest in Italy, at 19.2%, though that is substantially down from 46.8% a year ago.
• Apple’s sales share is lowest in Spain, where it had just 9.2% of the market – the same as a year ago. Symbian previously dominated with 65.3% of sales; now it is the second, with 13.2%, but far behind Android.
• RIM’s sales share is highest in the UK, at 15.5%, and lowest in Australia, at 0.7% – down there from just 3.7% a year ago.

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