Fujifilm and Harrods team up to release pointlessly expensive X100 Black Box camera set

Fujifilm and Harrods team up to release pointlessly expensive X100 Black Box Set

If owning a very nice camera isn’t enough for you, and you feel that you simply have to go one better than everyone else, then Harrods have got something for you.

For reasons best known to themselves, Fujifilm have teamed up with the upmarket department store to produce the exclusive X100 Black Premium Edition box.

Packed in a ‘sleek black presentation box,’ the well-heeled are invited to shell out an eye watering £1,795 to take home with them the X100 camera, lens hood, adapter ring, protector filter and a bespoke black and red leather case.

The X100 Black Premium Edition is limited to just 10,000 units globally, with each camera pointlessly having its own number so purchasers can know that they really do own camera #5,671.

The exclusive Harrods presentation box is limited to just 16 units – so be quick! – and comes with a letter of authenticity from Fujifilm UK, which will almost certainly make the resulting  photos look better.

Possibly.

Fujifilm Press Release

Fujifilm launch exclusive X100 Black box set at Harrods Technology

London, March 2012: Fujifilm, the global digital camera brand, is delighted to announce the launch to market of its exclusive X100 Black Premium Edition box set at London department store, Harrods. The box set, limited to just 16 units, is launching exclusively to Harrods Technology this week, priced at £1,795.

The sleek black presentation box contains the X100 Black, lens hood, adapter ring and protector filter, as well as a bespoke black and red leather case, to keep the beautifully crafted camera protected. The X100 Black Premium Edition is limited to just 10,000 units globally, each camera will have a number to denote its position in the run and once these are sold out, no more will be made. The exclusive Harrods presentation box is available for just 16 units and contains a letter of authenticity from Fujifilm UK. The launch coincides with that of Harrods Technology, officially opening this week at the store in Knightsbridge, London.

With its elegant vintage styling and incredible professional functionality, Fujifilm’s stunning X100 was the must have camera of 2011. This super sleek version of the X100 has all the cutting edge digital functions and manual operability of the original, but with a luxurious black finish. The X100 is renowned for being the first camera to boast a hybrid viewfinder; a combination of an electronic viewfinder and ‘bright frame’ optical viewfinder, usually found in high-end film cameras. With its high precision Fujinon F2 lens and perfectly matched APS-C CMOS sensor, the X100 produces immaculate photos with ease. Combining manual and digital functions, with stunning vintage design, the X100 is the perfect marriage of old and new.

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