Google was asked on their Webmaster Help Forums to explain the mysteries of their search engine system, and produced a very handy video in response.
The question, set by a RobertvH, Munich, was certainly comprehensive:
Hi Matt, could you please explain how Google’s ranking and website evaluation process works starting with the crawling and analysis of a site, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases etc.
Happily, one of Google’s search experts, Matt Cutts, was more than up to the task, providing a lengthy and informative reply in this 7:45 minute video.
If you’re running your own site and are looking for tips for better search engine optimisation (SEO), we suggest you sit back and make some notes!
If you still fancy learning a bit more about this mystical search engine stuff, here’s Maile Ohye from Google with a video covering the five most common errors she finds in SEO, and also six quick tips to help you improve your ranking.