wirefresh



It’s with a heavy heart that we heard the news that the sensationally successful Old Spice viral videos are coming to an end.

In case you’ve missed them, the hilarious series of over 180 short YouTube adverts feature actor Isaiah Mustafa responding to questions from people on Twitter, Facebook and YouTube.

Such was the success of the campaign, that over 11 million views were notched up, but the final video shows Mustafa signing off with style: “Like all great things, this too must end …SILVERFISH HANDCATCH!”

Here’s a few more videos. We love them.

[More videos here]

[Industry comment: The Old Spice Guy wins at the social web]

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