Barnes & Noble slashes Nook eReader pricing as competition rises

Against a backdrop of soaraway Google Nexus 7 tablet sales and growing rumours of the impending release of an updated suite of Amazon Kindle eReaders, Barnes & Noble have slashed the prices of two of its popular Nook eReader models.

The company has announced that both its Nook Color and Nook Tablet will see substantial price cuts, and will be offered at a competitive $149 and $179, respectively.

“Our Reader’s Tablets have consistently been the highest rated products by the leading technology experts and now they’re available for the lowest prices ever,” insisted Jamie Iannone, President of Digital Products at Barnes & Noble.

“With NOOK Color for $149 and NOOK Tablet starting at $179, customers can enjoy our best-in-class digital reading and entertainment experience with an expansive selection of digital content and apps at an unbeatable price.”

The Nook’s biggest competitor is the Amazon Kindle Fire and a sharply priced product refresh could put pressure on Barnes and Noble – and then there’s the bargain-priced power of the Google Nexus 7 to contend with, which provides a slick user experience at an astonishingly low price.

Here’s Barnes & Noble’s press release:

Barnes & Noble Announces Lowest Prices Ever on Award-Winning NOOK Tablet™ and NOOK Color™

Amazing Products at Best Value: NOOK Tablet As Low As $179 and NOOK Color Just $149

NEW YORK–(BUSINESS WIRE)–Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced amazing new, lowest-ever pricing on its award-winning NOOK Tablet and NOOK Color devices, just in time for the back to school season. Starting today customers can purchase the highly acclaimed NOOK Tablet starting at $179 and NOOK Color for $149 at all of Barnes & Noble’s nearly 700 stores nationwide, online at NOOK.com and through the other leading retailers offering NOOK® products.

Customers seeking a fast, lightweight tablet with an incredible 7-inch VividView™ display and long-lasting battery life will love the popular NOOK Tablet, now available at $179 for the 8GB model and $199 for the 16GB version. NOOK Tablet offers access to the world’s largest digital library of more than 2.5 million titles, popular movies, TV shows, music and more, plus thousands of high-quality NOOK Apps™, fast Web browsing, e-mail and expandable memory. NOOK Color provides tablet essentials at a great value for only $149. The 7-inch device is ideal for reading and exploring a variety of great content including books, magazines, interactive children’s books, apps, access to top video and music services, e-mail and Web browsing.

“Our Reader’s Tablets have consistently been the highest rated products by the leading technology experts and now they’re available for the lowest prices ever,” said Jamie Iannone, President of Digital Products at Barnes & Noble. “With NOOK Color for $149 and NOOK Tablet starting at $179, customers can enjoy our best-in-class digital reading and entertainment experience with an expansive selection of digital content and apps at an unbeatable price.”

All NOOK customers can shop Barnes & Noble’s expansive NOOK Store™ of more than 2.5 million digital titles, and the ability to enjoy their NOOK content across a wide array of popular devices. Barnes & Noble offers always free in-store NOOK support for customers to set up and learn how to use their new device face-to-face with friendly neighborhood NOOKsellers.

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