Amazon has just knocked out another commercial for the Kindle eReader, and it’s pretty clear that it’s taken the opportunity to have a pop at Apple’s iPad on the way.
The commercial is keen to remind viewers that the Kindle store is bulging with over 800,000 titles and – unlike the iPad – the tablet can be easily read in bright sunlight. Take that Jobsie!
The advert – peppered with groovy, happening, attractive types in their twenties and thirties – also draws attention to the Kindle’s mighty battery life throwing up the caption, “Battery life of up to a month” in big letters, while another scene shows a woman struggling to read her iPad-like device because of the screen glare.
Although Amazon’s Jeff Bezos has repeatedly stated that the iPad is in a different product category than the Kindle, it’s pretty obvious that there is a considerable overlap, and the advert pulls no punches in pointing out the advantages of Amazon’s device as an eBook reader.