A sensational report by the NPD Group delivered the bombshell that no one expected: Apple users have more disposable income than non-Apple owners. No, really.
Once we’d finished reeling from the shock of this astonishing revelation, we read on to discover that Apple Mac owners also tended to own more gizmos too, stuffing their iHomes with more computers, gadgets, and electronic whatnots than non Mac-owners.
Households with Macs were said to have twice as many electronic devices – like iPods, GPS systems and Steve Jobs interactive pillows – than the poor folks living nxt door in houses devoid of Apple computer products.
Moreover, two-thirds of those feeling the Apple Mac love tended to have three or more computers in the house, compared with just 29 percent of Windows-only houses.
Lurking in the shadows
Although Apple-owning households are on the rise in the US, the vast majority will be also home to at least one Windows-based PC lurking in the shadows.
According to NPD Group’s study, 12 percent of those households with a computer have at least one Mac (up from 9 percent a year ago), while nearly 85 percent of Mac households play host to at least one Billy Gates.
This truly riveting survey was rounded off by NPD analyst Stephen Baker commenting:
While Apple owners tend to own more computers and more electronics devices, there is also a high correlation among Apple owners and more affluent consumer households.
Thirty-six percent of Apple computer owners reported household incomes greater than $100,000, compared to 21 percent of all consumers. With a higher household income, though, it’s not a surprise that those consumers are making more electronics purchases.
NPD compiled its results from 2,300 responses to its online survey.