Android rules the US smartphone market; Samsung the #1 mobile brand

Android rules the US smartphone market; Samsung the #1 mobile brand

A study by stat-juggling spods comScore has found that Google Android remains on an unstoppable trajectory in the States, with their smartphone market share reaching 41.8 per cent – a huge rise from the 36.4 per cent  share it held in April this year.

 

Top Smartphone Platforms
3 Month Avg. Ending Jul. 2011 vs. 3 Month Avg. Ending Apr. 2011
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Apr-11 Jul-11 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 36.4% 41.8% 5.4
Apple 26.0% 27.0% 1.0
RIM 25.7% 21.7% -4.0
Microsoft 6.7% 5.7% -1.0
Symbian 2.3% 1.9% -0.4

Although now a long distant second with a 27 per cent market share, Apple still managed to increase their slice of the pie a little, registering a modest 1.2 per cent growth since the last quarter.

It was reported that 82.2 million people in the U.S. owned smartphones during the three months ending in July 2011, up 10 percent from the previous quarter.

According to conScore, a total of 234 million Americans own a mobile of some description.

Top Mobile OEMs
3 Month Avg. Ending Jul. 2011 vs. 3 Month Avg. Ending Apr. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Apr-11 Jul-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 24.5% 25.5% 1.0
LG 20.9% 20.9% 0.0
Motorola 15.6% 14.1% -1.5
Apple 8.3% 9.5% 1.2
RIM 8.2% 7.6% -0.6

Samsung is the top dog of handsets

Surveying more than 30,000 U.S. mobile subscribers, the study found that Samsung was the top handset manufacturer in the US, commanding a 25.5 per cent market share, followed by LG (20.9 per cent), Motorola (14.1 per cent), Apple (9.5 per cent) and the slip-sliding RIM at 7.6 per cent.

Mobile Content Usage
3 Month Avg. Ending Jul. 2011 vs. 3 Month Avg. Ending Apr. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Apr-11 Jul-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 68.8% 70.0% 1.2
Used browser 39.1% 41.1% 2.0
Used downloaded apps 37.8% 40.6% 2.8
Accessed social networking site or blog 28.0% 30.1% 2.1
Played Games 26.2% 27.8% 1.6
Listened to music on mobile phone 18.0% 20.3% 2.3

ComScore likes to ask people what they do with their mobiles, and their latest study found that 70 per cent love to text, 41.1 per cent are busy browsing and 40.6 per cent have headed off to their phone’s store to download an app.

Nearly a third (30.1 per cent) use their phones for social networking, with 27.8 per cent play mobile games and a fifth (20.3 per cent) play music on their handsets.

[comScore]

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