Apple’s white iPhone 4 cancelled till spring 2011

Apple delays the white iPhone until spring 2011

You may have seen the footage of an impossibly smug Stephen Fry holding a precious white iPhone at  T3′s Gadget Awards 2010 and assumed that a mere mortal like you would soon have the chance to clutch the very same product to your loving, wanting chest.

Perhaps you even felt a slight rumbling in your trouser department when you saw the front cover of Attitude magazine, dominated by the #1 Apple fanboy smarmily flaunting that same glorious white iPhone with an almost desperate air of product placement.

Not for the likes of you

Apple delays the white iPhone until spring 2011 Here’s the bad news for all you non-celeb iPhone fans : it seems that you can forget all about caressing that white slab of high-end, high tech, high priced Appleness until at least next Spring.

The story so far

The Apple iPhone 4 was originally launched in June this year, with promises that the white model would follow promptly in its wake.

Alas, the white model was first delayed until July, then to the end of the year and now the latest setback sees the release date being shunted back to early next year – so it won’t be a white iPhone Christmas for you.

“We’re sorry to disappoint customers waiting for the white iPhone again,” declared Apple spokeswoman Trudy Muller, who, according to Reuters, wasn’t too mindful to explain quite why the thing was taking so ruddy long to make.

It’s not really a story is it?

To be honest, we’re not even sure why we’re bothering to cover this.

A phone in a different colour is hardly worthy of repeated headline stories to normal people, and we’re probably just being played by Apple’s Machiavellian press department anyway.

After all, what better way is there  to keep up interest in an ageing product than to keep promising a prettier, more exclusive version, hand it to a media-attracting celeb who’s guaranteed to squeak with joy at the mere touch of the thing, but then keep on snatching it away from the  public’s grasp.

Ah, f*ck it. Just get a white HTC Desire instead and save yourself the faff. It’s probably a better phone anyway.


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2 Comments on “Apple’s white iPhone 4 cancelled till spring 2011”

  1. Hmm this is not good PR I reckon… Because for me it makes it seem like they might be doing a full revamp on the fragility and antenna issue – which might slow down iP4 sales. But they are making so much money this doesn’t really matter..

  2. Apparently our smug, smarmy friend is writing the script for the Dambusters remake. I can just see Guy Gibson consulting his white iphone for directions to the Moehne dam.

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