Launched by a video with the quirk-o-meter cranked up high, YouTube have announced their new ‘Trends’ page that displays the most popular videos and topics being shared on the site and embedded on other sites.
Here’s how the YouTube team describe their motivation:
The idea for YouTube Trends started with our desire to find new ways of identifying the viral and newsworthy content people love to share and packaging it in an easy to digest format. With over 35 hours of video now uploaded to YouTube every minute, we wanted one place to distill the videos people were sharing and discussing with their friends as well as understand what YouTube could teach us about our culture and current events.
Four at Four
Visitors to the new page can see new ‘algorithmically-generated’ feeds highlighting red-hot videos and topics around the planet and there’s also a twice-daily collection of videos called “4 at 4.”
This serves up a mix of the most happening videos seen in their top feeds, mixed in with videos from ‘top video curation sites around the web.’
There’s also a blog with a shedload of analysis for the spoddy types and a brand new dashboard that allows users to see what’s rocking different cities in the United States and in countries around the world.
YouTube Trends also promises ‘billboard-style’ charts and ‘cool data visualisations, with the company saying that the project will serve “as a laboratory for our engineers and staff to test out new ways of uncovering, displaying, and providing context for important or interesting video trends.”
Check out the kerrrrrazy video from those kooky YouTube cats below for more info.