Major mobile phone retailer Carphone Warehouse has predicted that Google Android phones will become their biggest selling smartphone platform across Europe this quarter, slamming the door on Nokia’s decade-long reign as their top selling platform.
Graham Stapleton, the company’s chief commercial officer, said that Android-based phones had already bagged the second slot across Carphone Warehouse’s 2,000-plus outlets across Europe, with this quarter’s results expected to see Nokia dethroned to the Google upstart.
It’s all about choice
“Customers tell us that being able to have a choice, being able to personalise their choice of phone is a key difference about Android compared to some of the other platforms out there,” said Stapleton.
“When we look at Android, it’s available across a large range of handsets and at different prices.”
Nokia has long been the dominant phone platform in Europe, but in recent years has proved unable to muster a persuasive response to the rise of consumer friendly smartphones, kick-started by by Apple’s iPhone in June 2007.
Windows Phone 7 stalls
Microsoft has also recently joined the fray with its new Windows Phone 7 platform, with The Guardian reporting that, “retailers and network operators have been reporting disappointing sales due to product shortages, consumer confusion and rivalry between networks over the software firm’s co-branding with Orange.”