Apple launch gets underway. The iPad is here. Whoops ring out

Apple launch gets underway. Whoops ring out

The Apple launch event is underway and it’s as weird as ever. We went to one of their launches and it was the only place we’ve ever been where we heard people applauding a memory upgrade.

Today’s even has been hyped to even more stratospheric levels than usual and Steve Jobs is currently busy telling everyone how rich and successful Apple is – and the crowd is duly whooping its appreciation.

Steve Jobs has put a name to the new device: it’s the iPad and it looks much like the mock-ups.

Apple launch gets underway. Whoops ring out

More to come…

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