Facebook accounts for 50% of UK mobile Internet traffic

Facebook accounts for 50% of UK mobile Internet traffic

If you’re in the mood for some quite astonishing social networking stats, then cast your peepers in the direction of the latest offering by Socialnomics author Erik Qualman.

His ‘Social Media Revolution’ video (below) slams out a salvo of fascinating facts – including the revelation that half of all mobile Internet traffic in Britain is on Facebook.

Social networking pwns porno

The video also claims that social media has now overtaken porno as the number one web activity, and that 80% of companies use social media for recruitment (with 95% of those using LinkedIn).

It also finds that one out of eight married couples met via social media, and the fastest growing segment on Facebook is 55-65 year old women.

It also seems that Ashton Kutcher and Britney Spears have more Twitter followers than the populations of Sweden, Israel, Switzerland, Ireland, Norway and Panama, and if you were paid $1 for each article posted on Wikipedia article, you’d be raking in $1,712.32 an hour.

Facebook accounts for 50% of UK mobile Internet traffic

Here’s the stats from the video as listed on Socialnomics.

Stats from Video

  1. Over 50% of the world’s population is under 30-years-old
  2. 96% of them have joined a social network
  3. Facebook tops Google for weekly traffic in the U.S.
  4. Social Media has overtaken porn as the #1 activity on the Web
  5. 1 out of 8 couples married in the U.S. last year met via social media
  6. Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
  7. Facebook added over 200 million users in less than a year
  8. iPhone applications hit 1 billion in 9 months.
  9. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
  10. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
  11. Yet, QQ and Renren dominate China
  12. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  13. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
  14. The fastest growing segment on Facebook is 55-65 year-old females
  15. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  populations of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
  16. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
  17. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
  18. Instead they are distributing: eReaders + iPads + Tablets
  19. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  20. The #2 largest search engine in the world is YouTube
  21. While you watch this 100+ hours of video will be uploaded to YouTube
  22. Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
  23. There are over 200,000,000 Blogs
  24. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  25. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
  26. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  27. 34% of bloggers post opinions about products & brands
  28. Do you like what they are saying about your brand? You better.
  29. People care more about how their social graph ranks products and services  than how Google ranks them
  30. 78% of consumers trust peer recommendations
  31. Only 14% trust advertisements
  32. Only 18% of traditional TV campaigns generate a positive ROI
  33. 90% of people that can TiVo ads do
  34. Kindle eBooks Outsold Paper Books on Christmas
  35. 24 of the 25 largest newspapers are experiencing record declines in circulation
  36. 60 millions status updates happen on Facebook daily
  37. We no longer search for the news, the news finds us.
  38. We will non longer search for products and services, they will find us via social media
  39. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
  40. Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
  41. The ROI of social media is that your business will still exist in 5 years
  42. Bonus: comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network

Check  out the video:

Here’s Qualman’s first video from July 2009:


About mike s

Editor, wirefresh.com

View all posts by mike s

2 Comments on “Facebook accounts for 50% of UK mobile Internet traffic”

  1. An interesting subject but the video felt a bit sensationalist. For instance the population of India is 1.1 billion, of the US about 300 million. Thats quite a big gap. So how many users does Facebook have (I googled it at 375 million- that’s a lot nearer the population of the US than of India)

    And another stat I want to query. The video claims 96% of millienials (those born between 1980 and 2000) have joined a social network. There are 6 billion people in the world, and a quick google tells me a quarter of those are aged 15-30. Even assuming 100% of Facebook users are in that age group (clearly ridiculous) that leaves over a billion supposed members of social networks unaccounted for!

  2. If you read into the stats, they are crap. “Facebook tops Google for weekly traffic in the U.S.” was the headline of a CNN article talking about how for ONE SINGLE WEEK Facebook beat Google.com. “Over 50% of the world’s population is under 30-years-old”, 12 year olds don’t by a lot of products. You aren’t going to sell them a Porsche. And when you do, social networks are going to be our generations newspapers. That also assumes 100% of those under 30 are living above the poverty line in an industrialized nation. “96% of them have joined a social network”, note he doesn’t say “use” but “join”, but that’s still impossible given it would require all third-world citizens under 30 to participate. Xbox Live is probably included in that statement, and as nearly every Xbox has at least one Live account you get an inflated number.

Comments are closed.