Much as we like some of the onscreen slapstick elements, we have to say we’re not entirely getting the message of these two new TV adverts promoting the new Microsoft Windows Phone 7 handsets.
Both videos show people completely transfixed by their (non WP7) mobiles, with the punchline coming in the shape of Microsoft insisting that, “It’s time for a phone to save us from our phones.”
We can’t say that these adverts are doing it for us – in fact we can’t even work out what the central message is supposed to be.
Is it saying that the new WP7 phones are going to be so crap that we won’t want to use them as much as our regular phones?
Tell us what you think!