It was as ugly as a slapped haddock and had all the design finesse of a child’s toy, so it’s come as no surprise that Pentax has thrown in the towel on its K-01 compact system camera.
Announced in March 2012, the Pentax K-01 was designed by Marc Newson, who was so pleased with his creation that it came with his signature as a logo on the base of the camera.
His own website may describe him as ‘one of the most accomplished and influential designers of his generation,’ but it seems that consumers singularly failed to warm to K-01’s quirky design.
Boxy, clunky, ugly and looking like it was designed for three year olds, the camera failed to capture the imagination of grown ups and has now been withdrawn from the market after just 12 months.
We suggest that Marc takes a look at the Olympus OM-D EM-5. Now there’s a camera with consumer-wooing style.