As promo videos go, they don’t come much bigger and madder than the over the top extravaganza created for LG’s new Optimus One Android handset.
Featuring guns – lots of them – and undercover agents, sword wielding ninjas and Flopsy, a human with a rabbit head, the video revolves around the quest for a person called “Applehead.”
Seeing as this Mr Applehead wears jeans and a black turtleneck, there’s more than a suggestion that Apple’s Steve Jobs is being targeted in the video, although it’s hard to work out exactly what’s going on.
It’s not the first time that LG have had a pop at Apple though, check out their first video for the Optimus One, a claymation special that shows a woman falling into a coma as soon as she takes a bite of an apple.
Very subtle, LG!