MySpace offers integration with Facebook to rescue vanishing market share

Fast fading MySpace offers integration with Facebook

Fast-fading social networking site MySpace has hooked up with Facebook to bring you ‘Mashup with Facebook,’ in a humbling move that reflects their tumbling market share.

No longer the King of the Hill in the social networking world, MySpace’s fall from grace has been so dramatic that they’ve been compelled to announce an integration with its former enemy.

Users opting in to the service will see Facebook likes and dislikes interwoven into MySpace entertainment streams, along with recommendations of topic pages and subscription suggestions for programming, based on their Facebook profile.

“We are thrilled to further our collaboration with Facebook through Mashup with Facebook”, insisted Mike Jones, CEO of Myspace, before continuing:

This new feature is a great illustration of our strategy around social entertainment and enabling the real-time stream. The stream is one of our most popular features on Myspace, and it is now delivering an even richer entertainment experience of relevant content for our users to enjoy.

I’m particularly excited because so many people will be able to have the immediate satisfaction of enjoying their own entertainment program that they have customized themselves as well as connecting to all their passions and to the Myspace community at large”.

Myspace is giving people an easy way to bring their favourite bands, celebrities and movies from Facebook to create a personalized experience on Myspace from the start”, added Dan Rose, VP of partnerships and platform marketing at Facebook.

Tis the end

Whether this will be enough to save the ailing MySpace is debatable: we doubt it.

With its recent redesign proving as frustrating to use as the last one, we can’t see many people flocking back to MySpace but at least it’s got one thing going for it: it’s nowhere near as bad as Apple’s lamentable Ping.

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