Google explains its privacy principles (video)

Google explains its privacy principles (video)With today being International Data Privacy Day, Google has decided to mark the occasion by publicly publishing their guiding Privacy Principles, accompanied by an explanatory video.

We reckon anyone using their services should cast a swift eye over what they’re saying, so we recommend reading on!

Google’s Privacy Principles

* Use information to provide our users with valuable products and services.
* Develop products that reflect strong privacy standards and practices.
* Make the collection of personal information transparent.
* Give users meaningful choices to protect their privacy.
* Be a responsible steward of the information we hold.

We’ve always operated with these principles in mind. Now, we’re just putting them in writing so you have a better understanding of how we think about these issues from a product perspective. Like our design and software guidelines, these privacy principles are designed to guide the decisions we make when we create new technologies. They are one of the key reasons our engineers have worked on new privacy-enhancing initiatives and features like the Google Dashboard, the Ads Preferences Manager and the Data Liberation Front. And there is more in store for 2010.