Google are rolling out what they believe is the future of looking for stuff on the web: Search before you type.
As you start to type in your query, the new Google Instant technology tries to predict what you’re looking for and dynamically serves up relevant results, giving you the opportunity to keep on refining the terms as you type.
Stoked to the max
The Google team seem pretty stoked about it too, explaining that, “Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive and powerful.”
They’ve also highlighted the core features in Google Instant, and knocked out a video to explain it all (below):
- Dynamic Results – Google dynamically displays relevant search results as you type so you can quickly interact and click through to the web content you need.
- Predictions – One of the key technologies in Google Instant is that we predict the rest of your query (in light gray text) before you finish typing. See what you need? Stop typing, look down and find what you’re looking for.
- Scroll to search – Scroll through predictions and see results instantly for each as you arrow down.
Don’t like it?
Here’s how to turn it off: