Clearly looking for a new way to annoy users (and perhaps lay the groundwork for new monetisation possibilities), Twitter has started sending out unbidden weekly e-mail digests of the “most relevant” tweets and stories shared by people you follow.
Billed as “The best of Twitter in your inbox,” the weekly
spam digest email is described in a blog entry on Twitter’s site:
Starting today, you can discover the best of Twitter in a weekly email digest delivered to your inbox. This summary features the most relevant Tweets and stories shared by the people you’re connected to on Twitter.
Stories feature a design similar to the recently updated Discover tab, emphasizing who shared each story beneath summaries to help you decide which ones matter most to you. Click any headline to finish reading the story, add your take by tweeting directly from the email, and see related Tweets from the people you follow.
This new email digest also features the most engaging Tweets seen by the people you follow, even if you don’t follow those who wrote them. You can see who from your network retweeted or favorited these Tweets and click “View details” to retweet, favorite, reply or view the conversation around them.
Getting rid of the cack
Every Twitter user can expect to have these emails foisted in them, so we recommend either disabling them in your Notification Settings or if they’re already hitting your inbox, you can click on the link at the bottom of the email.
Next time, try asking before emailing me crap I don’t want or need, Twitter.