Three network invites you to gorge yourself on unlimited data

Three network invites you to gorge yourself of unlimited data

The UK’s Three network have announced that they will be offering unlimited data allowance packages for all new and exisiting contract smartphone customers in the shape of a £3 per month add-on.

Three network invites you to gorge yourself of unlimited data

Now, before you think, “I have no need for such a generous data allowance,” think again: according to research by Three on their own network, the amount of data wolfed down by the average iPhone 4 user has rocketed, rising from 488MBs a month in February to a bandwidth-bustin’ 1.2GBs in August.

Here’s Thomas Malleschitz, marketing director at Three UK, to froth up the PR pie with his excitable whisk:

The One Plan quickly became our number one contract tariff and our all-you-can-eat PAYG offer is our most popular bundle. From October 7th we’re opening up all-you-can-eat to everyone else, starting from as little as £18 per month.

Our customers tell us that their use of data goes up significantly over the lifetime of their contracts, as they do more and more with their handset. All-you-can-eat data means that they don’t have to worry, they can have that peace of mind for the long term on a contract of their choice.

[Three]